Hot take: Most morning routines are stupid.

Not because routines don’t matter. I would be stupid if I thought that.

But because people forget why they’re doing them in the first place.

The goal of a morning routine isn’t to check boxes.

It’s to take control of your day and build momentum toward your goals.

But too many people are out here doing 12-step routines with meditation, journaling, ice baths, vision boards, affirmations, 5-mile runs, breathwork, and the list goes on.

All before they even start doing the work that matters.

And by the time they’re done, they feel exhausted, not energized.

I used to be that guy.

Now? I wake up, pray, eat breakfast, review what needs to get done while walking to the gym, work out, shower, and then get to work.

Some days, I go straight to work after breakfast.

No guilt. No checklist. Just intentional action.

At the end of the day, success doesn’t care how “optimized” your morning is.

It cares if you got sh*t done.

Want to know why your prospects aren't converting? You're not showing up enough.

The old "7 touchpoints to close" rule is dead. Buried. Ancient history.

In today's hyper-skeptical market, we're seeing a consistent pattern across our $20M+ portfolio: high-ticket buyers require 30+ strategic touchpoints before they're ready to commit.

Not a typo. Thirty-plus.

Think about your own buying behavior. When was the last time you dropped $5K+ on anything without thoroughly investigating the company, reading reviews, watching videos, and stalking their social presence for weeks?

Your prospects are doing the exact same thing, but with even more scrutiny.

The brands crushing it in 2025 understand this new reality and have built omnipresence machines to stay top-of-mind without being annoying. They're not hoping for quick wins – they're playing the long game of trust-building.

Here's what an effective 30+ touchpoint strategy looks like:

• Facebook/Instagram retargeting ads showing different aspects of your offer • YouTube pre-roll videos that educate rather than sell

• Email sequences that tell stories, not just pitch

• SMS follow-ups that feel personal, not automated

• Voice drops that break through the digital noise

• Case studies addressing specific objections

• Educational content that positions you as the authority

• Social proof from people just like them

• Strategic phone calls at the right moment in their journey

The key isn't just frequency – it's strategic progression. Each touchpoint should move them one step closer to the inevitable conclusion that working with you is the only logical choice.

Look at your current marketing. Are you expecting prospects to convert after just a handful of interactions? That's like proposing marriage on the first date and wondering why you got rejected.

The new reality is 30+ touchpoints. Accept it, build for it, and watch your conversion rates transform.

Because in a world where everyone's fighting for attention, consistency wins more than creativity.

Let’s kill the weakest phrase in sales right now.

“Just checking in…”

Nah. We’re not customer service, we are changing people’s lives.

If your follow-up sounds like it came from a LinkedIn bot, you’ve already lost the deal.

Great salespeople don’t just follow up to close, they follow up with purpose.

That means:

Reminding the prospect what they said they wanted.

Reconnecting them with the pain they asked you to help solve.

Repainting the vision of what life could look like on the other side.

You’re not texting to “see how things are going.”

You’re showing up as the one person who actually gets it and won’t let them stay stuck.

Follow up with energy. With personality. With belief.

We love to teach our team to use gifs, funny lines, and value to help people get back to them.

Make it feel like a message from someone who’s in their corner, not someone chasing a commission.

Because when they finally say “yes,” it’s not just a deal closed…

It’s a life changed.

P.S: Quick tip, use this gif in your follow ups to reconnect with people.

And see how many more responses you get.

Money: Master the Game

If you're serious about building lasting wealth, Tony Robbins' "Money: Master the Game" is the financial blueprint you've been searching for.

This isn't theory—it's battle-tested wisdom from Tony's interviews with 50 financial titans including Ray Dalio, Warren Buffett, and Jack Bogle.

What makes this book exceptional is how it translates complex investment strategies into a simple 7-step plan anyone can follow, regardless of income level.

You'll learn:

• How to build an automatic savings system that pays you first

• The hidden fees secretly destroying your returns

• The "All-Weather Portfolio" designed to thrive in any economic climate

• How to create income for life with the right asset allocation

I immediately restructured my investments after reading the All-Weather chapter, and it's given me incredible peace of mind knowing my portfolio can withstand any market condition.

This isn't a get-rich-quick scheme. It's a get-rich-for-certain roadmap—if you're willing to follow principles from those who've already achieved what you're seeking.