You can’t hit big goals if you never stop to look at where you’re actually going.

Most people are so busy moving, they never stop to ask if what they’re doing is even working.

And this use to be me to a T!

That’s why reflection isn’t a luxury. It’s a requirement.

The most dialed-in entrepreneurs don’t just grind, they audit.

They review their days, their weeks, their months with ruthless honesty.

Because if you don’t reflect, you repeat.

And repeating the wrong shit is how you stay stuck.

Here is some examples of what to ask yourself…

What moved the needle this week?

What drained my time or energy?

Did I complete my non-negotiables? If not, why?

What am I grateful for?

Don’t get trapped being stuck in the grind.

Make reflection part of your routine and watch everything level up.

Because progress doesn’t come from doing more.

It comes from doing better.

So slow down just enough…

To speed the hell up.

Stop fighting the algorithm. It's a losing battle.

Let me explain why most marketers are approaching platforms completely backward in 2025.

They see algorithms as enemies to outsmart rather than allies to train.

Here's the truth: Algorithms are like babies. They need to be fed the right information to grow up healthy and serve you well.

Most marketers are busy looking for "hacks" and "tricks" to game the system. Meanwhile, the real winners are building data feedback loops that work WITH the platform intelligence.

Think about it:

• Facebook's algorithm isn't trying to ruin your campaigns

• Instagram isn't deliberately hiding your content

• Google isn't personally keeping you off page one

They're simply responding to the signals you're feeding them.

Bad signals = Bad results. Quality signals = Quality results.

Here's what working WITH the algorithm actually looks like:

1. Clean data input: Only pixel actions that truly matter to your business

2. Consistent feedback: Let the system know which leads converted, not just clicked

3. Patience during learning phases: Stop turning campaigns on/off before they optimize

4. Signal amplification: Use first-party data to teach platforms who your ideal buyers are

When you create this virtuous cycle, something magical happens. The algorithm becomes your most valuable employee – working 24/7 to find your perfect customers.

I recently watched a client go from $30K to $250K monthly simply by implementing a data feedback system that told Facebook exactly which leads turned into sales.

They stopped trying to outsmart the system and started partnering with it.

Remember: These platforms WANT you to succeed. They make money when you make money.

Stop seeing algorithms as obstacles and start seeing them as trainable assistants waiting for clear instructions.

The battle isn't against the algorithm. It's against your own outdated approach to it.

The close doesn’t start at the pitch, it starts the moment they hear your voice.

Your intro sets the entire tone of the call.

And if you come in sounding unsure, flat, or like you’re reading a script?

You're already playing from behind.

The best closers all have one thing in common.

They win the frame early.

That means showing up confident.

Being present, not robotic.

Speaking with calm authority, not hype or hesitation.

Make your prospect feel like they’re finally talking to someone who gets it and can solve their problem.

Not a salesperson but an expert.

Start the call with real energy, set the agenda, and make it clear this is a collaboration, not a pitch.

The moment they feel like they’re in good hands, their guard drops, and that’s when the real conversation begins.

So don’t blow past the intro.

Own it. Command it.

Because the close starts way before the price.

Jab, Jab, Jab, Right Hook

In the noisy world of marketing, Gary Vaynerchuk's "Jab, Jab, Jab, Right Hook" remains one of the most practical blueprints for social media success.

Really business and life success, not just social media. 

This isn't just theory—it's a tactical guide that completely shifted how I approach content marketing.

The premise is simple but powerful: Give, give, give, then ask.

The "jabs" are the value you provide: the free content, the engagement, the entertainment that expects nothing in return. The "right hook" is the ask—the call to action, the sales pitch, the conversion moment.

What makes this book different is how Gary breaks down specific examples across platforms, showing exactly what works and what falls flat. He dissects real campaigns with brutal honesty, exposing why even big brands miss the mark.

My favorite insight? Content that tries to work everywhere actually works nowhere. Each platform has its native language, and you need to respect it.

The Instagram strategy that crushes it will fail miserably on LinkedIn. The Twitter approach that goes viral will flop on Facebook.

I've personally used this framework to grow multiple seven-figure brands, and it works because it's built on a fundamental truth: people hate being sold to, but they love buying from those who provide value first.

If you're creating content that's all "right hooks" and wondering why your engagement and conversions are tanking, this book is your wake-up call.

Master the art of jabbing, and you'll earn the right to land that hook when it matters most.