Joy Anticipation Transforms Weekly Existence Completely
Do something you look forward to each week.
Sounds simple, right? But this advice changed my entire relationship with time.
Most of us live for someday:
Meanwhile, the weeks blend together in a blur of obligations, deadlines, and routine.
Here's the harsh truth: We never know when our time is up.
And life becomes painfully bland when there's nothing on your calendar that makes you think, "I can't wait for that."
I'm not talking about extravagance. You don't need to skydive or book a five-star restaurant every weekend.
Sometimes it's as simple as:
The power isn't in the size of the activity—it's in the anticipation. The spark of knowing something different breaks up your routine.
When I implemented this in my own life, Thursdays stopped being "almost Friday" and became "almost my day to try something new."
Some weeks, sure, go bigger. Book that concert. Plan that overnight trip. Take that class you've been curious about.
But don't wait for the big moments to enjoy your life.
Plant small moments of joy into every single week.
Because a life where every week holds something worth looking forward to isn't just more enjoyable—it's more present.
So here's your challenge: Before this day ends, put something on your calendar for next week that makes you smile just thinking about it.
No matter how small. No matter how simple.
Just make sure it's something that reminds you that life is meant to be lived, not just survived.
Here’s a hard truth most marketers never learn.
Nobody cares about you.
Not your story.
Not your brand.
Not your offer.
They care about themselves. Their pain, their dreams, their survival.
And if your copy, ads, content, or funnels don’t answer “What’s in it for me?” in the first 3 seconds…
You're ignored.
Every single thing you put into the market needs to pass the WIIFM test.
“Why should I care?”
“How does this solve my problem?”
“What do I get out of this… today?”
You want to stop the scroll? Speak to their pain.
Want them to opt-in? Paint the dream.
Want them to buy? Make it feel stupid not to.
Your market is selfish and that’s not a bad thing.
It’s human nature.
So next time you write a headline, post, or funnel page, ask yourself…
“Does this speak directly to what my avatar wants or am I just talking about me?”
WIIFM isn’t just a mindset. It’s a cheat code.
Use it, or get ignored.
You don't need more leads. You need a better system.
I see it all the time. Businesses throwing money at lead gen while their conversion system is leaking like a sieve.
Here's the hard truth: Most companies are obsessed with the top of the funnel while ignoring the machine that turns those leads into cash.
They're like fishermen with huge nets but holes in their boat.
Let me break down what's really happening when a business isn't hitting its targets:
They blame lead quality. They blame their market. They blame their salespeople. They blame everything except their system.
Calls alone won't build you a 7 or 8-figure business.
You need what I call a "Follow-Up Factory" – a systematic approach that nurtures leads from first touch to closed deal and beyond.
What does this look like?
When someone doesn't buy, it's rarely a "no."
It's usually a "not yet" or a "not like this."
The businesses crushing it right now understand that closing happens on the 5th, 8th, or even 12th touch – not just during the call.
Here's what's even crazier:
You likely have enough leads RIGHT NOW to double your business.
They're sitting in your CRM, getting cold, because your follow-up system is either non-existent or inconsistent.
So before you dump more money into lead gen, audit your system:
Fix your boat before buying a bigger net.
Because the fortune isn't just in the follow-up.
It's in the system that makes follow-up inevitable, not optional.
Traffic Secrets
You can have the best offer in the world… but if nobody sees it, you’re toast.
Traffic Secrets is the final piece in Russell Brunson’s trilogy—and it’s all about solving the #1 problem most businesses face: getting consistent, qualified traffic.
This book breaks down how to identify where your dream customers are already hanging out and how to ethically pull them into your world.
It’s not about hacks—it’s about strategy.
You’ll learn how to build traffic systems that don’t rely on trends, luck, or one platform.
Organic, paid, affiliate… Russell shows you how to dominate all 3.
We’ve used variations of these principles across our own campaigns—and they still hold up.
If your calendar isn’t full and your funnel’s not converting—it’s probably not your offer.
It’s your traffic. Fix that first.
