Stop doing things that drain your soul.

Sounds simple, but most entrepreneurs are addicted to energy vampires disguised as "necessary" work.

You know what I'm talking about - those tasks, meetings, and activities that leave you feeling exhausted instead of energized. The ones you dread doing but convince yourself are "part of the game."

Here's the truth: Your energy is your most valuable resource. More valuable than your time, your money, or even your skills.

When you're operating from a place of excitement and passion, you're unstoppable. Ideas flow easier. Problems get solved faster. People are drawn to your energy and want to work with you.

But when you're constantly doing things that drain you? You show up as a fraction of yourself. Your creativity suffers. Your decision-making gets cloudy. Everything becomes harder than it needs to be.

I used to spend hours on tasks that made me miserable because I thought that's what successful people do. Wrong move.

The breakthrough came when I started ruthlessly auditing my days: What activities light me up? What makes time fly by? What gives me energy instead of taking it away?

Then I doubled down on those things and eliminated or delegated everything else.

This doesn't mean avoiding all challenging work. Some difficult tasks are energizing because they push you toward your goals. The difference is whether they align with your strengths and passions.

Here's your action step: For the next week, track your energy levels after every major task or meeting. Notice what drains you and what fuels you.

Then start making changes. Delegate the energy drains. Outsource what you hate. Say no to commitments that don't excite you.

Focus your finite energy on what lights you up, and watch how much more you accomplish with half the effort. Sometimes you will have to do things you hate but that’s just business but minimize how much of that you need to do.

Your future self will thank you for protecting what matters most - your enthusiasm for the work you're building.

Here’s the truth most people don’t want to hear…

Your lead magnet is probably trash.

Not because it doesn’t look pretty…

But because it doesn’t actually solve anything.

Or it’s something your market already knew.

If you’re just giving away a checklist, a vague ebook, or some generic “free guide” that could’ve been written by ChatGPT in 30 seconds…

don’t expect it to build a brand, a list, or a business.

A great lead magnet should be sooooo good people would pay for it and feel like they got a steal.

Because when your free stuff delivers real value?

You create instant trust, real reciprocity, and raving fans who are primed to buy.

We’ve used lead magnets to generate 20x+ ROAS across multiple brands.

All because we stop treating lead magnets like bait and start treating them like a sample of what it’s like to work with us.

It’s okay to give some of your best stuff away for free.

Once they use it, they will think “I got this for free, what else do they know?”

Want to learn how we use lead magnets for our brands to print cash?

Reply back ‘Lead Magnet’ and we will create a special training for you.

But for now?

Ask yourself this:

“Would I pay $50 for this freebie if I was in my prospect’s shoes?”

If the answer’s no… go build a better one.

The assumptive close isn't a technique - it's the natural conclusion of a perfectly executed sales process.

When done right, your prospect should feel almost foolish NOT to move forward. There should be zero friction, zero pushback, and zero surprise when you present the solution.

Here's the key: The close should feel like a matter of fact, not a question.

Instead of: "So, are you interested in moving forward?"

Try: "The total is $6k. Am I texting you the link or emailing?"

See the difference? You're not asking IF they want to buy. You're simply stating THAT they're starting.

But here's where most salespeople mess up - they try to use assumptive language without doing the groundwork. If your close feels forced or meets resistance, it's not a closing problem. It's an intro and discovery problem.

The assumptive close only works when:

• You've established clear authority from the start

• You've identified their exact pain points and desired outcomes

• You've positioned your solution as the obvious bridge between the two

• They've already mentally committed to solving their problem

When these pieces are in place, the close becomes effortless. Your prospect has already decided they need what you're offering. You're simply confirming the details.

I watched one of our closers nail this last week. By the time he got to the "close," the prospect was asking HIM about next steps. That's how smooth it should feel.

The prospect should be thinking: "Of course I'm doing this. How could I not?"

If you're getting objections during your close, back up. The issue isn't your closing technique - it's that you haven't built enough value or uncovered the real pain in your discovery.

Fix those, and the assumptive close becomes the most natural thing in the world.

How to Win Friends & Influence People

How to Win Friends & Influence People by Dale Carnegie

This book might be old… but the wisdom inside? Timeless.

How to Win Friends & Influence People isn’t just about being liked, it’s about mastering the human side of business.

It teaches you how to communicate, lead, and persuade in a way that builds trust and loyalty, not resistance.

Whether you're managing a team, selling an offer, or just trying to not sound like a robot in your emails…

This book will change how you show up.

It’s filled with practical, easy-to-apply strategies to:

• Make people feel seen

• Handle conflict without burning bridges

• And build real influence without being pushy

Read it once, and you’ll wish you’d read it sooner.

Read it twice, and it’ll sharpen every conversation you have.

In a world full of noise, this book teaches you how to actually connect.