Your environment isn't just where you live, it's who you become.

When Haris lived in LA, his apartment garage was filled with Lamborghinis and Rolls Royces. That was normal in his environment. Everyone drove supercars and operated at a completely different level.

It changed how he thought and what he believed was possible.

Now Haris and Austin are in San Diego with an inspiring ocean view and a building full of entrepreneurs and high performers. Casual elevator conversations turn into million-dollar opportunities. The energy is contagious.

Here's what most people miss: Your environment includes everything around you.

The space you wake up in. The art on your walls. The people you interact with daily. Even the content you consume. All of it programs your subconscious about what's normal and what's possible.

If you're surrounded by mediocrity and excuses, that becomes your reality. If you're surrounded by excellence and big vision, that becomes your new normal.

Most people wait until they "deserve" the better environment. But it works in reverse. Upgrade your environment first, and watch how quickly you rise to match it.

Start small: Clean your workspace. Put inspiring images where you'll see them daily. Join communities with people who think bigger. Limit time with negative people.

Your environment is either lifting you up or pulling you down. There's no neutral.

Take a hard look around you right now. Is your current environment supporting who you want to become, or keeping you stuck as who you've always been?

If you want to transform your life, start by transforming your environment. 

Everything else will follow.

If you’re serious about building a real business…

You can’t just rely on referrals, organic posts, or “hoping” for leads.

You need a machine that brings in customers daily.

That machine? Paid traffic.

Running ads isn’t about chasing vanity metrics or trying to “go viral.”

It’s about building a repeatable, scalable customer acquisition system that works while you sleep.

The brands that win long-term all have one thing in common…

They don’t guess where their next lead is coming from.

When done right, ads let you…

Predictably grow your pipeline.

Test offers and messaging faster.

Build trust at scale.

And stop being the bottleneck in your business

We’ve helped brands go from “dead funnel” to fully booked in under 30 days just by dialing in the right ad strategy.

So if you’re still on the fence about ads?

You’re not avoiding risk, you’re avoiding growth.

Your intro is everything. Master those first 15-20 seconds, and the rest of the call flows effortlessly.

Most salespeople blow it immediately by sounding like... well, salespeople. They're either reading from a script, asking permission for everything, or jumping straight into pitch mode.

Here's what separates the best closers from the amateurs: The best closers break the sales barrier within seconds.

They don't sound like they're making a "sales call." They sound like an expert having a normal conversation with someone who reached out for help.

Your intro should accomplish three things:

Establish authority immediately

Take control of the call flow

Transition seamlessly into discovery

Make the lead put their guard down 

Instead of: "Hi John, thanks for your time today. I hope you're doing well. So, tell me about your business..."

Try: "Hey John, where are you calling from? ….Nice! I’d love some recs if I visit. Hey man, so I reviewed your app and IG…stoked to learn more about you but I know you’re busy and I have back to backs all day, mind if we just dive right in? Epic! Tell me more about….. "

See the difference? Authority, control, and immediate transition to discovery.

You're not asking permission to sell them. You're positioning yourself as the expert who's here to diagnose their situation and determine if you can help.

The prospect immediately feels like they're talking to someone who knows what they're doing, not another salesperson who needs their approval.

Practice your intro until it feels natural. Record yourself. Time it. Make sure you sound confident, not scripted.

You can even role play with GPT until it’s perfect. 

Because if you nail those first 15-20 seconds, everything else becomes easier. The discovery flows naturally, objections disappear, and the close feels inevitable.

When we train closers, we barely focus on the closing. We put 95% of our training time on intro and discovery. If you do great with those, you crush the close. 

Your intro sets the frame for the entire conversation. Make sure it's working for you, not against you.

You’ve been reading our newsletter.

Learning strategy, tactics, and real needle movers we use everyday.

But how does it actually apply to your brand?

That’s where the Brand Audit comes in.

We’ll personally review one part of your business...

Whether that is your social media, website, funnel, or anything tied to your brand.

And give you direct, actionable feedback to help tighten it up and increase conversions.

No fluff. No ego-stroking. Just the truth, backed by experience scaling dozens of brands.

Here’s what we’ll break down:

• Your messaging: Is it landing or losing people?

• Visual identity + consistency: Is your brand memorable or forgettable?

• Funnel flow: Are you guiding visitors or confusing them?

• Lead leaks: Where are people dropping off and how do you fix it?

Want to see what that looks like?

Here’s a sample audit we just did for Jerry Hardesty who is subscribed to The Influential Insider.

Click here to apply if you want feedback that actually helps you grow, not just a “nice job” pat on the back.

Serious about your business? Get direct feedback from us that you can walk away with clarity that makes you dangerous.

Book of Proverbs

The Book of Proverbs (Yes, from the Bible).

Before you roll your eyes or think this one’s just for the religious crowd, pause.

Because the Book of Proverbs?

It’s one of the realest business and life manuals ever written.

This isn’t about religion. It’s about wisdom.

The kind that’s stood the test of time.

Proverbs teaches you how to lead, how to stay grounded, how to manage money, how to speak with integrity, and how to avoid people and paths that destroy your potential.

Want to build a team? Start with Proverbs.

Want to make better decisions? Start with Proverbs.

Want to stay disciplined, humble, and sharp while you scale?

You guessed it… Proverbs.

It’s not hype. It’s not theory.

It’s timeless truth.

Whether you read one verse a day or go deep, this book will sharpen your mindset and elevate your business.

“Plans fail for lack of counsel, but with many advisers they succeed.” - Proverbs 15:22

We all know the importance of masterminds, King Solomon told us this thousands of years ago. Enough said.