Want to change your life fast?

Start taking radical responsibility for everything.

That’s right… even the stuff that “wasn’t your fault.”

Because the moment you say “It’s my fault”, you take back control.

If it’s someone else’s fault? You’re powerless. You’re a victim.

You’re stuck waiting for someone else to change so your life can get better.

But when it’s on you? You can fix it.

You can pivot. You can learn and move.

I’ve lived this personally.

The more I blamed others, the more stuck I felt.

The second I decided everything is my responsibility, my entire life and business shifted.

Your relationships? Your fault.

Your health? Your fault.

Your bank account? Your fault.

Your energy? Your fault.

Harsh? Maybe.

Empowering? Absolutely.

This mindset isn’t about guilt, it’s about freedom.

Because when you take responsibility for everything, you gain the power to change anything.

Don’t let your business get crushed this summer by the market changing.

While your prospects are checking out mentally, enjoying the weather, and spending way less time working, your competition is probably scaling back their marketing efforts thinking "everyone's on vacation anyway."

Huge mistake.

This is exactly when you need to UP your marketing game, not dial it back.

Here's what's really happening: Your audience is consuming content differently, not less. They're scrolling on their phones by the pool, watching videos during lunch breaks outside, and checking social media while waiting for their kids at summer activities.

But their attention span is shorter, their buying timeline is longer, and their decision-making is more relaxed.

Smart marketers adapt to this shift:

• Create bite-sized, easily digestible content that works on mobile

• Increase your posting frequency to account for shorter attention spans

• Use more visual content - videos, infographics, carousel posts

• Time your posts for early morning or evening when it's cooler

• Add seasonal hooks to make your content feel timely and relevant

• Run retargeting campaigns since it takes more touchpoints to convert

The biggest opportunity? Everyone else is pulling back their ad spend, making your cost per impression cheaper. Summer is actually the best time to capture market share while your competitors coast.

Remember: Seasonal behavior shifts don't mean your prospects stop having problems. They just consume solutions differently.

Don't hibernate your marketing when the sun comes out. Double down while everyone else checks out.

That's how you own the market when everyone returns from vacation.

Let’s be real…

Most salespeople let prospects off waaaaay too easily.

They hear an objection and immediately fold…

“Okay, I understand, but I know this is something you want to do.”

“Not the best time.”

“Alright, I understand, let me know when it is.”

Annnd not only did you just lose cash, but lost the opportunity to change someone's life. Ouch.

Here’s the truth: buyers are liars.

We’ve talked about smokescreens before, and most objections aren’t real, they’re just a safe way for the prospect to back out.

Your job? Handle it. Properly.

Here’s a simple framework that works:

Step 1 - Acknowledge the objection.

Show them you’re listening and not just bulldozing.

“I totally understand what you are saying with the timing.”

Step 2 - Ask a clarifying question.

Dig deeper to find out what’s really behind it.

“Out of curiosity, let’s say hypothetically that didn’t matter, would you do it?”

Step 3 - Pull ammo from discovery.

If they say yes, you had the real objection, if they say no, ask why, and now you have the real objection. And now you pull ‘AMMO’ from the discovery to resolve the objection.

“Earlier you mentioned you’re tired of [pain] and want [goal] by [timeline] and have been struggling with this for [time], right? So how long are you going to keep holding yourself back?”

Step 4 - Make sure they agree.

Lock in their yes so they’re emotionally back on board.

“And if you continue doing (current strategy) you will eventually stay (current situation) right?”

Step 5 - Ask for the sale again.

Confidently guide them forward.

“Awesome. Let’s get this handled today so you can finally [desired outcome]. Sound good?”

If you truly believe in your offer, it’s your duty to help them past the fear and not to let them hide behind easy excuses.

Stop being soft. Stop letting people off the hook.

Handle the objection. Change their life. Close the deal.

Extreme Ownership

If you want to transform how you handle problems, failures, and team dynamics, "Extreme Ownership" by Jocko Willink is required reading.

This isn't another feel-good business book. It's hardcore principles from a Navy SEAL commander who led the most decorated special operations unit in Iraq.

The core concept is brutally simple: Everything that happens to you and your team is your responsibility. No exceptions. No excuses. No blame.

Jocko breaks down real combat scenarios where lives were on the line, then shows how these same leadership principles apply to business challenges. The stories are intense, but the lessons are pure gold.

What hit me hardest was the chapter on "no bad teams, only bad leaders." He proves that when teams fail, it's always a leadership failure - not having the right people, clear direction, or proper systems.

The book destroys victim mentality completely. Can't blame your team for poor performance. Can't blame the market for your results. Can't blame circumstances for your situation.

When you take extreme ownership, everything changes. Your team respects you more. Problems get solved faster. Results improve because you're focused on solutions, not excuses.

I implemented this immediately after reading. When our last campaign underperformed, instead of blaming ad costs or audience quality, I took ownership of unclear messaging and insufficient testing. Fixed it. Tripled our results.

Easy.

This book will make you uncomfortable - which is exactly why you need it. It forces you to look in the mirror and ask: "How is this my fault and what am I going to do about it?"

For leaders who want their teams to follow them anywhere, this is your playbook.