Positive thinking isn’t some “feel good” fluff.

It’s a weapon.

It’s how you keep showing up when everything around you says quit.

It’s how you stay focused when life gets loud.

And for me? It’s what kept me going when I thought my world was falling apart.

When I was 10 years old, my parents were going through a divorce, and everything felt like it was breaking.

Dad completely disappeared, siblings started moving out of the house, and my entire world flipped.

But I stayed positive.

Not because it was easy.

But because I knew… if I gave into the chaos, I’d become part of it.

Positive thinking isn’t about pretending everything’s perfect.

It’s about believing something better can come if you stay grounded, focused, and relentless.

It shaped how I handled pain.

It shaped how I built relationships.

It shaped how I now build businesses, and focused on what’s possible, not what’s wrong.

Your thoughts become your focus.

Your focus becomes your actions.

And your actions? That’s what creates your results.

So if everything feels heavy right now…

Start with your mind.

Think better. Believe better. Then start moving better.

If you're not running strategic retargeting campaigns, you're leaving money on the table. Serious money.

This is hands down one of the highest ROI marketing strategies a business can implement right now to stay top of mind with prospects who are already warm.

But here's where most companies screw it up: They retarget with the same generic ad over and over until their prospects want to block them.

Smart retargeting works completely different.

First, your retargeting content should be objection-busting content, not sales pitches. Address the most common hesitations your prospects have:

"Too expensive" → Show case studies proving ROI

"Won't work for my industry" → Industry-specific success stories

"Don't have time" → Content about how you save them time

"Need to think about it" → Social proof and urgency content

Second, segment your audiences by engagement level. If someone watched 20% of your video, they should never see that exact video again. Show them the next logical piece of content in their buyer's journey.

This creates an intelligent progression that feels helpful, not repetitive.

We just implemented this exact strategy for a client. Instead of showing the same ad to everyone, we created 20 different retargeting campaigns based on how people engaged with their content.

Result? Their cost per lead dropped 40% while their conversion rate increased 60%.

The psychology is simple: People need multiple touchpoints to buy, but each touchpoint should move them forward, not sideways.

Your prospects are already interested if they're engaging with your content. Strategic retargeting keeps you in front of them while systematically removing their objections.

Most businesses treat retargeting like an afterthought. The smart ones treat it like their secret weapon.

Which one are you going to be?

Here’s a question every business owner needs to ask themselves:

What happens when the prospect can’t say yes to the main offer?

No credit. Wrong timing. Doesn’t qualify.

Too many sales reps hear “I can’t” and call it a loss.

But how do the top 1% business owners handle this?

They equip all their closers with a downsell that still solves a problem and most importantly, collects cash.

Downsells aren’t a “Plan B.”

They’re a strategic way to monetize more of your pipeline while still serving people at the level they’re ready for.

We’ve seen sales teams go from 20% cash close rates to 45%+ just by having a strong, relevant downsell in their back pocket.

This isn’t about lowering your value or not closing your main offer.

It’s about creating an on-ramp for the people who aren’t ready yet… but still need your help.

Plus works great to ascend people into your main offer which is what we all want.

So build it. Script it. And offer it with confidence.

Because if your sales team doesn’t have a downsell strategy?

You’re leaving deals and impact on the table.

The Quran

This week, Haris wanted to share something different but incredibly powerful - the Quran.

What makes the Quran unique is that it's remained completely unchanged for over 1,400 years. Every single word, letter, and verse is identical to the original. In a world where information constantly shifts and changes, there's something profound about a text that has maintained perfect consistency across centuries.

The Quran offers timeless principles that have guided billions of people through every aspect of life - business ethics, personal conduct, relationships, and purpose-driven living.

What I find most valuable are the core principles it teaches:

Justice and fairness in all dealings, which translates directly to how you treat customers, employees, and partners. The emphasis on continuous learning and seeking knowledge, which aligns perfectly with the growth mindset every entrepreneur needs. The balance between worldly success and inner peace, something many high achievers struggle with.

The concept of stewardship - viewing your resources and talents as gifts to be used responsibly rather than just consumed. This perspective completely shifts how you approach business and wealth building.

One of the most powerful concepts is "Ihsan" - excellence in everything you do, as if you're being observed by the highest authority. This standard of excellence permeates every action and decision.

The Quran also emphasizes patience, persistence, and trusting the process - qualities essential for long-term success in any venture.

Whether you're looking for business wisdom, life guidance, or simply want to understand one of the world's most influential texts, the Quran offers insights that have stood the test of time.

In a world full of temporary trends and changing advice, sometimes the most powerful insights come from sources that have remained constant.